However, the biggest user bases are in such countries as the UK, countries of South Africa, and South Asia. The average number of users around the world is counted by 1.5 billion. Top messengers for retention marketing WhatsAppĬurrently, WhatsApp is the most popular message app in the world. But how can you choose a perfect platform? Below you will find the top popular messengers in the world. There are many reasons to use messengers for retention marketing. 65% of business is aimed at existing customers.Īccording to the great need for personalization for each client, instant messengers are the best tools for this implementation.56% of customers are loyal to brands that fully understand their needs and preferences.82% of global businesses see retention marketing as cheaper than acquisition.In addition, you can connect other tools for more efficient retention: push notifications, SMS, email newsletters, etc.
Its tools are a perfect addition to the already existing marketing campaign. You may also ask, is retention marketing the only effective strategy for your business promotion. And that is why the company needs to get the customer base bigger and bigger, which will not be trying any other brands’ products. In a time of intensive competition, Internet users can find any possible product or service. Retention marketing is that tool that provides a loyal client base. The central rule for many businesses is to make everything to get the customer back. After the loyal buyers, the new customers are coming. But what makes a brand popular? There is a formula that perfectly identifies the famous company – the more customers come back, the more popular the brand is.
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The beginning business is always curious about how to create a brand. Check the hottest marketing news on the website. Below you will find out how to use messengers and their chatbots to attract the same customers repeatedly.
Retention marketing is a pretty new promotion strategy aimed to provide a loyal customer base. The e-commerce industry has resolutely been developing, especially after the global digitalization caused by the pandemic.
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